Improve Your Culture - Remove 98% Process Burden

Photo of birds flying.

Enable confident decisions effortlessly.

"At a fast growing company, values become a shorthand for why decisions are getting made — especially when founders or execs aren’t in the room" - Alexis Ohanian

Culture is what happens when no one is watching. At the end of the day the decisions that your people make will define the trajectory of your company. In the beginning when the company is small, everyone knows/does everything and are generally speaking, well-aligned. When organizations grow, many of the decision-making processes repeat on a regular basis but the left arm might not know what right arm is doing. This is why decision-making processes become an integral part of designing the culture of company.

Processes not only help your teams follow the best practices efficiently but when designed thoughtfully they also help your teams make difficult decisions when things are not explicitly laid out for them. Think of your company's culture as the behavior of your teams and your processes as the good habits they cultivate. Having well designed processes helps nurture a better company culture.

Traditional approach

Organizations spend thousands of work hours and go out of their way to design processes to get alignment in decisions and consistency in performance. But often under the pretext of detailed customization, these processes become unnecessarily burdensome to the individual, i.e. too much documentation to read, confusing directions, outdated revisions, uneven access, no record of activities performed, not measurable, unfriendly tools, etc. Clearly the burden to keep up with such processes hurts the team morale.

Instead, managers should make things simple. They should give clear incentive for their teams to effortlessly leverage the experience built into company guidelines. Why burden your team with cumbersome process documentation when you can walk them through each step effortlessly while saving them time as well as reduced cognitive load?

Photo of a person trying to decide.

Interactive Decision Trees & Navigable Flowcharts

Today, it is possible to easily create a interactive decision tree or a navigable flowchart (referred as flowcharts going forward) of your whole thought process and eliminate up to 98% of the burden of reading terse documentation. Imagine each individual effortlessly stepping through your guidelines using any browser on their phone while eliminating anything irrelevant along the way. In less than 30 seconds, your flowcharts helps them reach a prescribed conclusion or even recommends further action with implicit permission to go ahead with that action - while the whole interaction can be saved for your compliance analytics.

Photo of a person navigating an interactive decision tree.

Ease of use

Who doesn't understand flowcharts today? Most of us have grown up with flowcharts in some form or other; in fact it can be argued that we think in terms of decision trees which are basically flowcharts. That means creating a flowchart for your process is probably easier for your people to do. If you empower your people to access, create and edit these flowcharts from their mobile devices it just makes it so much more easier for them to be more efficient. The biggest advantage of navigable flowcharts is that they eliminate irrelevant branches as the viewer makes choices at each node. In other words, the recommendation reveals itself in as little as 10 seconds as the viewer makes just a few choices/clicks. Not only is it much easier but it is also significantly faster approach.

Example Use Cases

Getting culture right takes a lot and the executive team has to be quite intentional to get it right from the beginning. What is unacceptable behavior at your company? Should your engineer consider filing patent for that new feature or idea? Walk them through the various HR guidelines . How does your customer support validate the warranty claims from your customers? Let your customers self help themselves in few seconds 24x7. Guide your customers for troubleshooting by showing images and videos at each step. Standardize the screening of new candidates. Provide training to your customer service agents. All of these process interactions should be automatically saved for further analysis and improvement. The possibilities are endless - you get the idea.

Make 'doing the right thing' to be the easiest option.


By using navigable flowcharts, your organization can potentially save few hours of work for each team member every week - imagine the cumulative $aving$ and efficiency gained by using interactive flowcharts. Your flowchart can keep on accumulating new insights on a regular basis and can handle more and more use cases for your people. Your customers can get your detailed guidance in the shortest amount of time and in a way that is easy and convenient for them. Make doing the right thing to be the easiest option.

Streamline Your Operations

Its best to have your navigable flowcharts accessible on a common operations platform. At a minimum, your operations platform should give you these 12 advantages:

Enable your team to make confident decisions aligned with your company's strategy - it could literally become your competitive advantage.

Make it easy for your people to do the right thing! Enable Confident Decisions and the culture will take care of itself.

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